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“People See Influencers As Jobless Human Beings” – BBNaija Star, Anto Lecky
Munirat Antoinette Lecky, better known as Anto Lecky, a former Big Brother Naija reality star and actress, has weighed in on the prevalent stigma attached to social media influencers, asserting that they are often viewed through condescending lenses.
In a recent appearance on ADBN TV, Anto Lecky addressed singer Wizkid’s recent social media outburst where he referred to veteran music executive Don Jazzy as an ordinary “influencer.” She interpreted Wizkid’s use of the term as a deliberate attempt to cast a negative light on influencers.
Anto Lecky highlighted the common perception of influencers as “jobless human beings” and emphasized the prevailing notion that they lack meaningful employment opportunities. She noted that many people fail to recognize the diverse roles and responsibilities undertaken by influencers, reducing their contributions to mere social media activities.
Expressing her frustration with this stereotype, Anto Lecky advocated for a nuanced understanding of influencer roles, suggesting that individuals should specify their areas of expertise within the influencer sphere. She personally identifies as a “social advocacy influencer,” emphasizing her commitment to grassroots work and social causes beyond the confines of social media.
By challenging societal perceptions and redefining the influencer narrative, Anto Lecky aims to elevate the status and recognition of influencers, emphasizing their multifaceted contributions to various sectors beyond the digital realm.
I have been reporting on latest news from Nigeria for almost 10 years now. I report on every possible news area I come across, but always ensure my reports are compiled with dignity and fact to uphold my personal values and duty as a journalist
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