Nike launch its first flagship retailer in Nigeria — Guardian Life — The Guardian Nigeria Information – Nigeria and World Information

Nike, the worldwide sportswear big on Thursday launched its first flagship retailer in Lagos, Nigeria- a primary of its sort in West Africa.

The Nigeria-based “Simply Do It” retailer is a herald of a information period that provides Nigerian prospects the chance to expertise the exuberant assortment of the model product first-hand. The initiative is powered by Hudson Holdings Group, a number one retail and distribution group famend for representing Nike model.

Nike Nigeria retailer, which spans over 500sqft on the Ikeja Metropolis Mall, homes a special assortment of Nike merchandise. It curated varied classes of attire which are designated for operating, coaching, basketball, yoga, swimming, athleisure and life for a wider collection of males, ladies and youngsters. The outlet is designed to provide buyers a premium, immersive and seamless purchasing expertise that’s each partaking and comfy.

Kieran Murphy, the Nation Normal Supervisor of Houdson’s group, stated the choice to ascertain a flagship retailer in Nigeria is as a result of the nation has a robust function within the historical past of Nike noting that Lagos is the territory for the sportswear model to put its basis message all through Africa.

“ We’re extraordinarily proud to be opening the Nike Flagship retailer right here in Lagos, the primary in West Africa. Nike sees Africa, particularly Nigeria as the subsequent territory that the model must broaden into, so we’re right here to put a basis for Nike’s message all through Africa,” Murphy stated Commenting on the initiation of the launch, the Model Director, Indrek Heinmets, described Lagos because the lighthouse of Africa including that the choice is a crucial milestone for the model to create bodily entry with their shoppers and to construct a robust relationship within the native communities.

He stated; “For Nike, Nigeria has at all times been a serious focus in Africa. Lagos itself- is the lighthouse of Africa that drives the vitality from the patron perspective and for a world model like Nike. Creating this entry with the patron is an excellent vital marketplace for Nike, We’re bringing the worldwide model however what we actually wish to see is how we will actually execute it domestically. By combining initiative occasions with native groups. Whether or not it’s with the sports activities staff, sneakers occasion or health occasion. The route of the Nike model is on learn how to additional have interaction with the native prospects.”

Heinmets additionally famous that girls are a key focus for NikeNigeria to create a extra inclusive house to encourage motion and help them of their sports activities and health journey.

To additional show their want to forge sturdy business and social ties within the nation Nike has partnered with The Asisat Oshoala Basis, a corporation working in the direction of sports activities and social improvement causes for younger ladies in Nigeria.

Abu Azeez, a Tremendous Sand Eagles Participant (seashore soccer), stated having the sportswear model in Lagos could be very useful for athletes like himself because it offers him the chance to straight store for his sports activities gear with out ordering it on-line.

The occasion was an eclectic mixture of athletic model and vogue. Attendees embody A-list celebrities, Nigerian vogue influencers, health fanatics, organizations and naturally the model esteemed prospects.