Mercedes F1 car launch 2024: Date, UK start time and design for final Lewis Hamilton season

Mercedes will look to put a difficult pre-season behind them with the launch of the W15 this week.

The Silver Arrows have dominated headlines ahead of the new Formula 1 season following the announcement that 2024 will be Lewis Hamilton’s final year with the team.

The superstar Brit driver has won six of his seven world championships during a celebrated 12 years with Mercedes.

But the 39-year-old – who initially signed for 2025 – will instead jump ships to race for Ferrari and replace Carlos Sainz.

Mercedes have one of the biggest tasks in F1 to find a new driver to succeed Hamilton but their immediate focus remains on the W15.

The Brackey-based outfit secured second place in the Constructors’ Championship last term while suffering their first winless season since 2011.

Mercedes F1 car launch: How to follow

Mercedes is set to launch the W15 on Wednesday, February 14.

The ceremony is set to get underway at 10:15am UK time.

The event will be held at the Silverstone circuit, which Mercedes will livestream for free on their Facebook, X and YouTube channels.

talkSPORT.com will then provide the best of the reaction.

2

What has been said?

Mercedes team boss Toto Wolff has expressed hope that the Silver Arrows look to have made progress from the W14.

Speaking to The Telegraph, Wolff said of a recent conversation with simulator driver Anthony Davidson: “He was driving Melbourne [in the sim]. And he said: ‘The car feels like a car for the first time in two years.’

“Obviously I would love this to correlate to the track but we’ve seen in the last two years that this was not always the case.”

Wolff added: “Always believe it’s possible.

“You cannot start the season with an attitude of, ‘This is not going to be possible.’ We saw last year with McLaren, what a huge step they made with a single upgrade.”