‘Nigeria’s leisure business wouldn’t be the place it’s now with out Public Relations’

Following the growing affect of social media on the expansion enterprises in Nigeria, DANIEL ABEL speaks to Solomon Olanrewaju Sanusi a social media PR, and leisure guide, on the position of social media and public relations within the leisure business. Excerpts:

What influenced you to decide on this profession path?

My journey to beginning a social media advertising hub is lengthy a one. I began from road advertising; I used to be the hype man for Corolla, one of many manufacturers I did activation advertising for again then. I might go on the streets of Lagos to market a product, market a brand new model, new shops, and so on., I used to be virtually a road marketer. What primarily influenced me to decide on PR and enter into the digital world was primarily based on the truth that I used to share a thousand fliers inside 5 days to a few week when dealing with initiatives, then I believed over it once more, I mentioned to myself {that a} flier is only a design that may very well be shared over the web to an viewers of a thousand to one million individuals, which is able to simply be one design, no must print out a number of fliers of simply the identical art work. So I considered reaching extra and advancing my profession by getting into into an business that every one I must do is only one art work and the outcome continues to multiply itself.

What does it entail to handle a public relations agency in Nigeria?

It’s necessary to have authorized framework in place, you will have your registered enterprise, have an account prospects market put it in place identical to another common enterprise would put issues in place to get their enterprise happening these are the issues it entails and be part of the affiliation that’s the registered physique for the organisation which is NIPR which is the Nigerian Institute of Public Relations.  So,it’s important to be a part of a registered physique, be a part of the affiliation, don’t simply begin and run your small business within the background with out the accredited physique figuring out and having you of their knowledge base and figuring out that you’re a member of their associations.

What involves thoughts if you inform individuals that you simply practices public relations?

What involves thoughts after I inform individuals is that they have a tendency to take a look at me in a sure method, implying that I am going search for a greater job. The purpose of the PR is to create goodwill for an organisation amongst its stake Holders, these stakeholders are the shoppers, prospects, staff, group, suppliers or distributors all these individuals are stakeholders and the purpose of the PR is to handle all these those that the organisation is intertwining or coping with.

What challenges do you face as a public relations agent?

We face the identical challenges like each regular enterprise, together with authorities insurance policies and plenty of different issues that must do with issues not working proper in Nigeria. If there’s one main problem I might level out it might be the problem of an business that’s a picture maker of the general public however doesn’t make his personal picture in the appropriate sense. what which means is that we which are picture makers can package deal and model individuals however our business has not gotten sufficient goodwill to have the ability to stand. I do know the inspiration of public talking as envisaged by the founding fathers of the occupation has gone past bounds however there are nonetheless numerous issues that must be performed for this occupation.

How will you describe the observe of public relations in Nigeria? Is there nonetheless room for enchancment?

Actually, PR has superior from the place it was. It has gone past the press and mainstream. It has gone to a different face which is the digital or new media which has lots to do with social media. It has superior and has grown in leaps and bounds though lots nonetheless must be performed as I mentioned beforehand. Nevertheless, the business nonetheless wants to advertise and market itself. There’s a big room for enchancment as a result of with out that enchancment we’d be creating conversations for others and we might be making others a hit. I personal. Like a physician who’s prescribing medicine for others and they’re getting properly whereas the docs themselves aren’t utilizing the medicine so I believe it’s time that we put our heads collectively and get the business transferring.

What position do you assume PR performs within the development of the leisure business?

PR performed an necessary position within the leisure business. PR was there to guarantee that the leisure business took a flip for the higher. PR is a part of the explanation why artist like Wizkid and Davido, BurnaBoy are flourishing globally. PR is the in-between entity that might carry an individual to the general public and say “what do you assume?” PR is in between criticising an individual and ensuring they get their craft up and will get their stuff to a different stage. The opposite half that we appear to not see is that the business really ensures the success of the leisure business. The leisure business wouldn’t have been the place it’s now if the PR establishments or PR practitioners of Nigeria aren’t doing the issues they’re alleged to do.

As we’re approaching a really aggressive political season, do you assume PR might help a candidate and provides him/her a bonus over different aspirants?

I actually know that at present PR is already benchmarking the leaders and people who ought to be voted for. Although we all know the truth of Nigeria, it is very important know that PR can provide an aspirant superior edge over an opposition. Additionally, you may additionally must know that politicians are one of many smartest individuals utilising the PR business to attain their mission. So I encourage aspirant who want to win the place they’re vying for to embrace correct PR.

Apart public relations what else do you do?

Apart public relations, I’m additionally into digital advertising. And in terms of enjoyable I really like travelling, I’m an explorer.